Career Happiness Begins with Clarity and Purpose
Defining Your Goals Leads to Greater Job Satisfaction
When it comes to the job search, setting clear goals is an important first step to achieving success. Known as “Career Clarity”, this is important for job seekers because it gives your career and job search specific direction.
According to Forbes, “a career without goals is like going on a journey without a map or GPS. You won’t know where you are, let alone where you are going.” Unfortunately, many candidates skip this part of the process.
This article will outline what Career Clarity is, how to use it, and why it matters to job seekers.
As an underrepresented job seeker, career clarity becomes increasingly important. Having clear goals allows you to create a tailored job search plan which leverages your professional network, increasing your chances of landing a job. After all, the best way to land a job is through the hidden job market. In order to accomplish this, the first step is to have career clarity.
The path to true career success isn’t about networking endlessly or landing a high-profile title. The real answer is often less glamorous and lies in deeply understanding oneself. It involves reflecting on your values, strengths, and aspirations to align your career choices with your authentic self. Genuine career fulfillment comes from within and requires introspection and self-awareness.
The Career Advancement Journal is designed to assist with this journey, offering prompts to help you explore your thoughts and feelings.
By engaging in this reflective process, you gain clarity on what truly matters to you and how to pursue a path that aligns with your personal and professional goals.
What is Career Clarity?
Simply put, having Career Clarity means knowing what you want from the inside out. With clarity your job search works in alignment with your overall purpose and goals. In the absence of career clarity and bigger picture goals, your job search is likely limited to what’s posted on the job board at any given moment.
The career clarity framework can help you to set career goals, while helping you decide what you want your life to look like. Finding career clarity, or setting those clear goals is a critical first step in the job search process.
Once you’ve developed this overall plan, you are in a much better position to execute on the tactical pieces of the job search like writing a standout Canadian resume, cover letter and creating a LinkedIn profile that attracts Recruiters.
Why BIPOC and other underrepresented job seekers need career clarity
Career clarity is especially important for underrepresented, BIPOC job seekers who may find themselves at a disadvantage during the recruitment process. For example, candidates who have a Black sounding name are two times more likely to have their resume screened out of the process.
By finding career clarity and having a specific direction, underrepresented job seekers are in a much better position to manage their job search.
For example , career clarity couples with building intentional relationships and accessing the hidden job market. By working directly with contacts and leveraging your relationships, you’ll be less likely to be competing with that stack of resumes, inside of a bias filled process.
Focusing only on what is posted on the job board at the moment can hurt job seekers. There are many more opportunities available through the hidden job market. In fact, some estimate that 50%-75% of employment opportunities never end up formally posted.
Career Clarity helps you build your job search marketing campaign.
The job search process itself is basically a marketing campaign. In this campaign you market your professional skills and experience to employers. The employer is essentially the customer.
If you think of the job search as an advertising campaign, career clarity is the part where you define what you want the outcome to be.
For example, you wouldn’t run social media ads without knowing what you want the return to be. You can see that that approach to ads would be shortsighted and not yield the results you want. Career clarity is the same idea.
Once you’ve got that goal you can align your marketing materials like your resume, LinkedIn profile to achieve them.
Career clarity sets the foundation for a successful job search. Job seekers can follow this 5-step process to uncover career clarity and start building that strong foundation today.
The 5 Step Process to Find Career Clarity
When it comes to finding career clarity, there are no easy answers. In fact, uncovering your goals can be a daunting task. This 5-step process can help you work through the process. But job seekers should remember, this is a self-reflection exercise with no right or wrong answers.
A best practice is to write down your answers so you can revisit them and reflect over time.
Step 1: Answer the question ‘what do you love to do’?
The point of this exercise is to reflect on what you really love doing, without limiting yourself. Think beyond the job board, your education and past experiences.
There are activities and experiences that are really enjoyable for you. Maybe you love to cook, or travel, for example. You might even add your current job, or studying to the list.
Whatever you love to do, write it down. The practicality of those items in terms of your future career are not important right now.
Step 2: Answer the question ‘what makes you great?’
There are some things which differentiate you from other people. These may be the same things that make you truly awesome. While you might be thinking ‘I’m nothing special’, this isn’t the case.
Everyone has unique sets of talents and abilities. Often they are right in front of us and we struggle to see them.
A good way to approach answering the question is very simple. It is to pay attention to the feedback you’re already receiving in your everyday life. This feedback can contain clues for you to uncover your own clarity.
For example, what do people ask you to help them with? Maybe it’s a paint color, maybe it’s social media, maybe it’s parenting inspiration or maybe it’s how to do vlookup in excel.
Whatever the case, what others seek your help with is likely a clue to help you uncover what makes you great.
Step 3: Research what you can make money doing
You’ve got a list of items you love doing and a list of things you’re great at too. Work through those lists and identify what items might be able to earn money.
In this step, you research what you can make money doing. It’s important to remain creative and keep a big picture focus. Think beyond the job board and consider all the possibilities.
For example, while your love for travel might not seem like it can pay the bills, maybe there are ways it can.
Have you considered the travel industry, starting a business or becoming a travel thought leader? Keep a big picture focus.
Professionals are often taught there is a formula to success and happiness. The formula says: go to school, get a job and get a paycheque. The point of this exercise is to expand the pool of opportunities by looking beyond the traditional approach.
Step 4: Create a career clarity vision
Through your reflections and money research you should identify some common themes. Connect what you can make money doing to options you’ve identified in steps 1 and 2, where you wrote down what you love and what makes you great.
Using these connections points you can craft a career clarity vision. This is a big goal you can work towards over the short or long-term.
Achieving your goal might require some big effort and planning. It’s important to note that your vision may change over time, as you and your priorities change.
If this becomes the case, revisit this process, step by step. You know how important it is to have a vision.
Step 5: Take action
To achieve your career clarity vision, you will need to identify the steps involved. This might include taking a course or conducting informational interviews to better understand your desired path.
You might need to stay in your current job while you figure it all out. You can check out this post that discusses how to cope with a job when you can’t quit.
For example, if you want to transition into a role as a Travel Influencer from your current job in marketing, you will need to think through the steps and financial implications involved. A successful move is probably going to require a fairly long-term plan.
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