// THE BUSINESS CASE
hireDiverse belongs in your employment-equity strategy.
Expand your reach to underrepresented talent, strengthen employment equity efforts, and give leadership measurable visibility into recruitment reach and engagement.
300,000+
Monthly page views
60,000+
Unique job seekers weekly
4.8%
Apply rate
69%
Mid-career or above
hireDiverse was founded by an HR professional and MBA professor with 20+ years inside Canadian hiring. Built for the reporting obligations employers carry, not a generic board with a diversity label.
About hireDiverse →// 01 — THE CHALLENGE
Posting jobs isn't the same as reaching diverse talent.
Standard recruitment channels can provide applicants and traffic, but they don't necessarily demonstrate intentional outreach to equity-deserving and underrepresented communities. The gap between simply advertising jobs and running a dedicated diverse-talent outreach channel is the gap hireDiverse closes.
// 02 — THE BUSINESS VALUE
One investment. Three recruitment outcomes.
Expand reach
Put opportunities in front of a large Canadian audience of underrepresented job seekers.
Support employment equity
Add a dedicated outreach channel to your broader employment equity and inclusive recruitment strategy.
Measure the impact
Track job visibility, engagement and apply activity instead of relying on activity alone.
// 03 — THE AUDIENCE
Reach talent across roles, industries and experience levels.
hireDiverse reaches candidates across a wider range of underrepresented and equity-deserving communities — not a single demographic category.
Black and racialized professionals
Indigenous job seekers
Newcomers to Canada
People with disabilities
Women
2SLGBTQIA+ candidates
Older workers
Veterans
Other traditionally underrepresented job seekers
Audience composition
93%
Legally eligible to work in Canada
69%
Mid-career or above
26%
Senior or leadership level
38%
Newcomers or immigrants
29%
Visible minorities
23%
Black job seekers
Age, gender & geography
Age
Ages 18–24
33.7%
Ages 25–44
39.3%
Ages 45–64
27.0%
A multigenerational audience spanning early-career to seasoned professionals.
Gender
Male
52.6%
Female
47.4%
GEOGRAPHIC REPRESENTATION
Ontario
38%
Quebec
24%
British Columbia
15%
Alberta
14%
Atlantic Canada
9%
Reach spans every major Canadian labour market, weighted toward Ontario and Quebec.
The professions behind the audience
Our audience is made up of working professionals across every major job function — weighted toward technology, engineering and client-facing roles.
Technology & Engineering
29.8%
Customer Service, Sales & Hospitality
19.7%
Administration, HR & Project Management
15.3%
Education, Healthcare & Community Services
12.2%
Marketing, Communications & Creative
10%
Finance, Legal & Compliance
4.6%
Operations, Supply Chain & Logistics
3.8%
Other
4.6%
How we reach candidates
hireDiverse combines community reach with direct reach, so your opportunities reach candidates through more than a single channel.
hireDiverse job search
Candidates search and discover opportunities directly on the hireDiverse job board.
Community-based partner network
Opportunities are extended through organizations working directly with diverse and underrepresented job seekers.
Candidate email communications
Relevant roles are delivered to engaged subscribers through targeted email distribution.
Search engines and external distribution
Jobs reach additional candidates through search engines and external recruitment channels.
// 04 — THE PROOF
Recruitment reach you can report on.
An anonymized employer example showing the kind of performance visibility hireDiverse provides.
1.8M+
Job listing impressions per quarter
Job listing impressions measure the number of times individual job listings are displayed and are separate from website page views.
6,281
Candidate views
297
Apply clicks
4.8%
View-to-apply-click rate
14
TARGETED EMAIL FEATURES
What employers can measure
hireDiverse gives employers visibility into recruitment performance so you can understand what is generating interest, identify underperforming roles and improve your approach over time.
Job views
Apply clicks
Click-through rate
Company page engagement
Job-by-job performance
Outreach reporting
This is the difference between distributing jobs and knowing what they produced. Employer reporting can be used in recruitment reviews, employment equity reporting and internal leadership updates — the kind of visibility that turns outreach into a measurable recruitment strategy.
// 05 — WHO IT'S FOR
Built for employers with different reasons to diversify recruitment.
Employment equity & compliance
For organizations with formal employment equity, FCP, regulatory or reporting requirements.
Inclusive recruitment & talent strategy
For employers that simply want to broaden their pipeline and reach candidates traditional channels may miss.
// Who you’re buying from
Built by someone who has sat on your side of the table.
hireDiverse was founded by an HR professional and MBA instructor with more than 20 years inside Canadian hiring systems — writing the policies, running the recruitment, and reporting on the results.
That means the platform is designed around what employers are actually accountable for: reaching the four designated groups, documenting genuine outreach effort, and showing measurable results to leadership.
- 20+ years
- In HR and recruitment
- MBA instructor
- Teaching hiring practice
- Canadian-owned
- hireDiverse
// What employers say
“The quality of applicants we received was stronger than what we see on traditional job boards. We connected with qualified candidates from communities we’ve historically struggled to reach.”
National Employer
“hireDiverse stood out because of the responsiveness and level of support. Our team always knew where things were in the process, and the transparency around job performance and reach was a major value-add.”
Canadian Nonprofit
“Partnering with hireDiverse allowed us to showcase our commitment to equity in a meaningful way. The employer branding and added distribution helped us attract new candidates.”
Public Sector Organization
// 06 — THE DECISION
A simple addition to your existing recruitment strategy.
Jobs are pulled from the employer's career site
No separate posting workflow
Applications land in your own ATS, your inbox, or hireDiverse account
Performance reporting included
Typical launch within 5 business days of approval
// SHARE WITH YOUR LEADERSHIP TEAM
The Business Case
Need to bring HR leadership, procurement, or other decision-makers into the conversation? Download the Business Case for a concise overview of hireDiverse's reach, audience demographics, candidate experience levels, and recruitment performance.
Business Case Presentation
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Put Your Jobs in Front of a Diverse Talent Pool
Broad equity-deserving audience. Multiple distribution channels. Measurable employer results. That's the commercial argument for hireDiverse.
Comparing hireDiverse? vs. Equitek · vs. BIPOCJobs